3 Video Marketing Tips For 2021
Happy Wednesday! As we start to open and going back to the market, we would love to share three video marketing tips that will help your business adjusting to this new normal. Let’s get started!
Go Live!
Do you know…
The online live streaming industry has grown 99% between April 2019 and April 2020. (Tech Jury, 2020) Also, two-thirds of marketers that target consumers use live streaming for marketing. ( Content Marketing Institute, 2020)
So, what you waiting for? GO LIVE is the way to promote your business!
How to go live?
The easiest live stream you could try today is to go live using your IG/FB account. Yes, for those of you who are shy in front of the camera, it could be a little embarrassing… but it could also be a blast! You would never know if you do not give it a try.
Another option is to go live professionally - Hiring a professional team to live your significant milestones on YouTube. For example, you could go live on your re-opening day, or go live to announce the new product launching. With live stream, every milestone is celebrated with your audiences. This is undoubtedly an essential marketing approach in the future.
Update your Marketing Message!
2021 is the year you need to update your marketing message.
What is marketing message? Here are a few examples - the posts you share on Instagram, the promotional email you send out, the product video listed on your website. These are examples of marketing messages.
Deliver the right message. If you have a fitness gym, you would like to deliver the message, which motivates your audiences to work out. If you sell a massage chair, you would like to deliver a message, which explains how your product enhances one’s life. Delivering the right marketing message can let your audiences know who you truly are.
We recommend you thoroughly review every marketing channel you established. If one or more of them is not delivering the right message, it’s time to update!
No matter what, keep posting!
Since the world communicate through internet now more than ever, it is an unavoidably opportunity for you to start video marketing! If you have already started video marketing, we recommend you to keep doing it! Always remember consistency is the key in marketing world. You have no idea how many people have been helped by your recommendation. So, just keep posting, keep sending messages to your audiences! Even though they might not become your clients, your positivity is much needed in this new world.